What happens when you combine an entrepreneurial couple, an abandoned liquor store and nine successful business women? One heck of a fun and tasty new restaurant! The 1600 sq ft. space located at 2655 Broad Avenue in the Broad Avenue Arts District opened at the end of 2017 with a menu ranging from old diner classics and a few Latin-inspired dishes.
The concept takes a fresh approach to casual dining with a fun and relaxed atmosphere. Working alongside interior designer, Natalie Lieberman, and partner Lisa Toro we look to convert the old building that used to be an actual liquor store and transform it into a dining destination for anyone looking for something out of the ordinary.
With such a refreshing and fun concept Bending Neon went to work looking to capture and further develop a vibe like no other in the resurgent Binghampton neighborhood.
For The Liquor Store, Bending Neon developed the name and brand voice as well as all aspects of branding. But the part we really loved to be involved in was the creation and delivery of the floral pattern seen on the bar counter and tables.
A patio expansion is currently in the works for the Spring.
City&State is a retail and coffee shop concept store that focuses on well-made goods and craft coffee.
What started as a passion project and online only business became a full fledged brick and mortar retail store with some pretty amazing coffee.
Focused on a minimal branding and clean design, the overall business strategy aims to be a platform for established and up and coming designers, makers, and entrepreneurs. We continue to grow and evolve the brand from the look and feel, brand tone and voice, space experience, shareable moments throughout the customer journey, social media and digital strategy.
When you meet Zac, his passion for food and ramen is palpable. As once aspiring entrepreneurs ourselves, we were immediately inspired to work with Zac in the creation of the Lucky Cat brand.
The branding helped give shape to what is fast becoming a Memphis movement. The ramen speaks for itself, and the cat serves as a reminder of the goodness the brand serves up.
A concept developed as a potential pop-up in the Medical District, this bar is intended to activate and excite visitors and Memphians alike. The bar, inspired by the Pacific Island drink, the Blue Hawaiian, would serve up cocktails, food, live music, and events.
With a mission and a product, David Dunavant approached Bending Neon with a need to brand and communicate the work his newly formed company would undertake.
His mission, to offer a powerful solution to empower individuals on the autistic spectrum with work, a place, and a purpose in our community.
From this idea, Bending Neon created GiveGood. A name and brand to embody both the company mission and the products themselves. The idea of paying it forward, giving back and enjoying a delicious toffee bar. With the expansion of the product line, the focus remains constant, as does the GiveGood name. GiveGood Toffee, GiveGood Granola Bar and GiveGood Top Coat.
The fine folks at The Bikesmith were looking to do a little branding refresh and make their new 2100 sft. garage stand out from the crowd.
A former automotive garage, the building serves dual purpose as both a storage facility and stationary retail/repair shop. With the help and knowledge of interior designer Natalie Lieberman of Collect + Curate we worked closely to bring The Bikesmith brand to an ever growing biking community and a fresh new look to a very fun bike shop.
The Broad Ave District has seen tremendous growth and attention from the city of Memphis and elsewhere as it has been going through a revitalization for the last few years. Still, with years of development ahead of it, many of the tenants and businesses around the District have sought to find a unified vision to help the momentum the area has enjoyed, and continue its organic growth.
As tenants, we have volunteered time and skills to help the overall growth and awareness of the district in a way that it displays its diverse culture and the many businesses that call Broad Ave home.
With the surge of new technologies such as 3D printing and the growing need for sharable workspaces FORGE sought to open up to the new diverse market of sharable space and bring together entrepreneurs, freelancers and artisans. The concept included a mixture of work space for start ups, artist studio, workshops, and tools for rapid prototyping and fabrication.
As part of the partnership group we traveled and conducted interviews and visits to many Bay Area businesses that shared a similar vision, but were already established as a working business.
FORGE's brand identity aimed to communicate the exciting start up's vision. With bold colors, simple design elements, and a strong name, the start up concept was ready to position itself as a platform for individuals that shared its spirit and passion.