With the surge of new technologies such as 3D printing and the growing need for sharable workspaces FORGE sought to open up to the new diverse market of sharable space and bring together entrepreneurs, freelancers and artisans. The concept included a mixture of work space for start ups, artist studio, workshops, and tools for rapid prototyping and fabrication.
As part of the partnership group we traveled and conducted interviews and visits to many Bay Area businesses that shared a similar vision, but were already established as a working business.
FORGE's brand identity aimed to communicate the exciting start up's vision. With bold colors, simple design elements, and a strong name, the start up concept was ready to position itself as a platform for individuals that shared its spirit and passion.