In 2013 Hilton Worldwide's Digital Design and Development group looked at the opportunity to brand itself as an internal digital creative agency to focus on the expanding and changing needs of the business.
As a solution the group branded itself as [D3]. With a focus in the digital channel the group has been able to communicate and present itself to internal stakeholders as a knowledgeable and efficient partner.
As a result the group has also been able to expand its reach in key areas such as the development of Hilton Worldwide's mobile apps, work as a partner in AB and Usability testing, and evolve the local hotels sites into responsive web sites.
[D3] has also won awards in the last few years, most notably in 2013 HOW's In-House design for Home2Suites' explorehome2suites.com