With a mission and a product, David Dunavant approached Bending Neon with a need to brand and communicate the work his newly formed company would undertake.
His mission, to offer a powerful solution to empower individuals on the autistic spectrum with work, a place, and a purpose in our community.
From this idea, Bending Neon created GiveGood. A name and brand to embody both the company mission and the products themselves. The idea of paying it forward, giving back and enjoying a delicious toffee bar. With the expansion of the product line, the focus remains constant, as does the GiveGood name. GiveGood Toffee, GiveGood Granola Bar and GiveGood Top Coat.