For the last 3 years Hilton Worldwide has put its focus on producing a better and more user friendly mobile experience. As part of this effort we brought the design and development of our apps in house.
My role has been to oversee digital design strategy and implementation for all mobile platforms - iOS, Android, and Windows. As part of this effort my team has been able to develop a tailored user experience that is based on common principles for designing for mobile use, create a better user flow focused on conversion, and taken the apps from 1 star to 4.5 star ratings.
Currently we are increasing the number of devices our apps can be used. In the Summer we will introduce the iPad and Apple Watch apps.