Bending Neon is the natural extension of our teams passion for developing memorable brands and experiences in a variety of industries. We bring decades of experience with concepting, marketing and business development together to create exciting and inspiring brands and spaces.
Our secret sauce? We not only create brands, but run a couple of our own as well. It means we "practice what we preach", "drink our own Kool-aid" and any other such phrase that says we "walk in your shoes."
Lisa Toro began her career in finance where she served as an auditor and analyst for a number of years. Uninspired by the accounting world, she then co-founded and grew a successful website design and development firm. As a part of her role, she was responsible for numerous aspects of the business including overseeing project design, client management and operations. In addition, she has extensive experience in online marketing and social media. Before opening City & State, in 2015, she was Senior Director of Digital Brand Marketing at Hilton Worldwide. Up next, The Liquor Store. A diner and bar concept set to open in the fall of 2017.
Luis Toro has been designing and developing online brands and experiences for over 15 years. After working with a number of Memphis-based design agencies, he became part of the Hilton Worldwide internal design team. In his current role as Creative Director of Mobile Design, he oversees a talented team located in LA and has successfully designed and launched over 10 mobile apps, redesigns of 9 Hilton Worldwide brand websites, and inumerous digital campaigns and initiatives.
We're pretty cool people too.